In order to network with people, to coordinate team efforts, and allocate resources to get the job done, clear and on-point communication needs to be employed by company personnel. More now than ever, communication ability is listed on job descriptions as a necessary asset needed in the position. In fact, Forbes magazine recently published an article stating that communication is the most important skill to have in business today.
The need for excellent communication skills is driven in part by the challenges posed by the shift to an increased amount of digital involvement in the work world. From work teams who meet solely online to the increase of communication channels available for employees to route their messages through, there is a need to know how to manage these channels for seamless team functionality.
Company professionals must also strive to not let the increase of digital involvement in the customer relationship distance themselves from customers. Attention must be paid to engendering a feeling of trust for the company through a friendly and personable communication style. Mobile interfaces between customers and the company must be designed to put forward this same image as their PC-hosted counterparts.
Managing Customer Relationships
Social media is an excellent tool to extend a personal touch as it builds community between customers and the company. The myriad of social media sites available for a company to use means that the company’s chosen communication channels must be properly managed. Communication in this medium needs to be formatted to be truly interactive and not slip into one-sidedness. Attention must also be paid to keeping social media messages on point and on brand for consistency of message. Company visibility can also be promoted via blogs and public forums, but this type of outreach also needs to be properly managed so it reflects the voice and content of the overall brand.
A Leadership Essential
Excellent communication skills, as well as the knowledge of how to strategize corporate communication to both employees and customers alike, is a leadership essential. Leaders use organizational communication theories such as network and systems theory to shape communication channels in a corporation to bring order out of chaos. Strong verbal communication skills are another hallmark of a leader that enables efficient delegation of tasks as well as an ability to defend strategic business positions.
It has been stated that strong communication skills can lead to long-term success. Often, long-term success is fueled by knowing who to communicate your message to. Communication research can be leveraged to define who the target audience is for your product or message and help you find new markets to pursue which you would not have found otherwise. Developing an integrated marketing strategy based on the gathered information follows. A strategy must be built and implemented which utilizes both traditional and social media for message delivery and interactive involvement.
Advantages of Advanced Education
Communication management programs educate business professionals in both practical and theoretical knowledge and skills in order for them to lead in the corporate workplace. A commitment to this type of training shows you are dedicated to enhancing your communication skills in order to lead effectively. Coursework in these programs can include digital media communication strategies, online and global marketing, and the utilization of communication research. Click here if you are interested in USC’s communication masters degree which combines practical experiences with an in-depth curriculum that can prepare you to lead into the future of corporate communication.
The importance of clear and effective communication cannot be underestimated as an essential skill that every business professional should have. The time is now to prepare for the future of communication to enable both personal and corporate progress.